Reading Fred Shook’s “Writing the Package” was as helpful as it was frustrating in terms of explaining how to write for the visual. As my first video assignment shows, I had trouble matching what I anticipated saying in my report, with video that backed it up; my shots were more redundant than informative. But when Shook suggesting thinking of video clips as “proof” of what you’re saying in your article, I started to question whether my first attempt really was as redundant as I thought. Confused as I was, it actually helped a lot to think back to our audio assignment, and how we should state the facts and let the interview convey more of the emotion, or subjective information. Applying this visually, if I were reporting in my video that a store is on the highway, my viewers don’t need to hear and see that, but rather they need to hear it and then see how that adds to the store, which in turn adds to my story. Writing in a visual medium isn’t a opportunity to retell, but an opportunity to tell more.
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