I watched a video on the website of KETV in Omaha, the station I worked at last summer. The story was about the residents of a community outside Omaha questioning the costs of building a new fire station. I thought the video did a good job of taking a topic that could be one-dimensional and expanding the issue for the viewer through shots of the proposed fire station, the actual site where the fire station would be built and conflicting opinions from sources on both sides. I thought the video might be improved by using graphics to illustrate the cost increase for building the fire station and taking input from more taxpayers directly affected by the plan. A “text only” format of this story would have been less engaging than the video because the audience would not have been able to take as much visual meaning from the basic text. Seeing video of both sides argue the issue in real time allows the viewer to better understand the strong opinions that come with the issue. (http://www.ketv.com/news/19713788/detail.html#)
-Abbie Schmid
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