MU Works to Combat Identity Theft, 06/03/2009
Overall, this was a very interesting story to pick, because it provided several examples of the some of the mistakes as well as some of the areas to improve upon that we went over today in class. For instance, the natural sound used was great—an old truck with a shredder in it—it was well explained by the reporter, and took the listener directly to the place of action. Both sources gave quotes that provided the additional detail you want in a piece, particularly when Kyle Corrington, the worker, talked about what the pieces looked like after being shredded and how that’s a comforting feeling for customers, and the more official voice of general manager Jeff Germann giving advice to reduce the risk of identity theft. Some more confusing (though I may be a bit too picky) were how the name of the company was introduced and redundant quote from Germann. The shredding company’s name, Shred-it, obviously sounds a lot like shredded, and no special attention was paid to introduce that clearly, and I in fact didn’t know the company’s name until reading the script. Also, the reporter set up one of Germann’s quotes by providing a lot of information which was basically then repeated, and not in any outstanding way. Germann also mentioned at the end that there are penalties businesses can suffer for not minimizing identity theft risk, and it would have been nice to hear that information rather than repeat info. What could I have done better in two minutes? Probably not much, so I want to be sure to applaud the work. Especially considering he made a story about a shredding company as interesting as he did through audio only.
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